Hi there.
For as long as I can remember, I’ve loved finding balance between creativity and logic. It’s why I took both AP Art and Chemistry in high school, wrestled with pursuing a degree in Physics or Fashion Merchandising, and ultimately found my way into marketing, where I've focused on scaling DTC brands for the past 8+ years.
While the left and right brain analogy may be a simplified concept, it accurately reflects how I approach my work. Which is why I’m able to creatively tackle problems, craft innovative concepts informed by data, and execute efficiently.
From a career starting in visual merchandising to producing and styling shoots, building eCommerce websites, scaling email programs, managing seven-figure budgets, and driving 10x RoAS campaigns — I’m able to see the big picture, while still being able to roll up my sleeves, ensuring creative excellence and brand consistency at every touchpoint.
When I'm not working, you can usually find me wandering Brooklyn, probably pastry and coffee in hand, where I live with my husband and our foster-turned-adopted pup, Rue.
