Building Bold Brands

I offer A to Z brand marketing services for DTC brands, bringing an out-of-the-box skillset and perspective that scales communities and drives business growth.

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INTEGRATED MARKETING STRATEGY

BRAND DEVELOPMENT

GO-TO-MARKET STRATEGY

PRODUCT POSITIONING

CAMPAIGN DEVELOPMENT

ECOMMERCE MANAGEMENT

EMAIL & SMS MARKETING

CONTENT STRATEGY

BRAND ACTIVATIONS

COMMUNITY MARKETING

EVENT & SHOOT PRODUCTION

CREATIVE PROJECT MANAGEMENT

INTEGRATED MARKETING STRATEGY BRAND DEVELOPMENT GO-TO-MARKET STRATEGY PRODUCT POSITIONING CAMPAIGN DEVELOPMENT ECOMMERCE MANAGEMENT EMAIL & SMS MARKETING CONTENT STRATEGY BRAND ACTIVATIONS COMMUNITY MARKETING EVENT & SHOOT PRODUCTION CREATIVE PROJECT MANAGEMENT

An Extension of Your Marketing Team

From big-picture strategy to hands-on execution, I’m ready to roll up my sleeves and drive results for your seasonal campaigns, evergreen content, or new product launches.

I develop and manage campaigns from ideation to execution, including creative briefs, launch channel strategies, and post-publish reporting with ongoing optimizations support.
I build and optimize campaigns, drip flows, and automations—managing list growth, segmentation, personalized content, A/B testing, and performance tracking to drive engagement and results.
I craft and execute community-driven initiatives, such as events and pop-ups, and manage brand or creator partnerships—handling everything from concept ideation to contract negotiation.
Through comprehensive brand audits and strategy development, I can help refine your brand identity and product positioning to better resonate with your target audience. 
I oversee DTC website content, promotions, and merchandising, driving optimizations through innovation, project management, and seamless coordination with creative and developer teams.
I provide strategic leadership on brand and marketing initiatives, including budgeting, organizational structure, and KPI or OKR-driven goal setting for CEOs and leadership teams.

Work with Me

Portfolio Highlights

Drove a 10x RoAS for Terra Kaffe's second generation pre-order product and a 85%+ invoice completion rate.
Led the development of Luma & Leaf's award-winning packaging, website, as well as brand launch and holiday campaign.
Produced and art directed InstaNatural's campaign assets for 5 new collections and 7 new products.
Opened and merchandised Parachute’s third retail store and flagship NYC location.